Let’s delve into the secrets of successful real estate selling in 2024. Some might believe that selling in the current year is significantly different from other years, but in reality, the core principles remain largely unchanged. While there are nuances to consider, let’s focus on the essential aspects that can make or break your real estate sale.

One common misconception is that a booming property market means you can simply tidy up your property, take some photos, place a “For Sale” sign in the yard, list on realestate.com.au, print a few brochures, and excellent results will come. However, there’s a crucial understanding to grasp; there are always varying levels of performance whether it’s a hot market, or a not so hot market. Property presentation, marketing, sales strategy and negotiation tactics are all going to affect the performance of your sale. Some results will always be better or worse than others, no matter the market conditions at the time.

If an agent tells you that these factors don’t matter, they aren’t being entirely honest or might lack the experience to comprehend their significance. It’s tempting for an agent to suggest minimal marketing is needed, or that styling won’t make a difference, as agents know that statement is appealing to a seller. I mean, who wouldn’t want that top-notch result without having to invest in it? But what exactly constitutes a top result? Are you researching sales outcomes in enough detail to understand how they fared and why?

Upon closer examination, it’s quite apparent that some sales by even some of the busiest agents in our local suburbs fall short of others. These underperforming sales typically involve limited marketing and often ignore property styling. The fact remains, that without proper attention to these aspects, your sale won’t reach its full potential.

While exceptions to the rule exist, it’s essential to be aware of what to look out for to ensure your sale is successful in 2024. Be wary of suggestions that an investment in good marketing or styling isn’t needed to get a top result. Consider your property type, your target market and focus on maximising your property’s presentation, and ensuring your agent can employ an effective sales strategy with good negotiation tactics. By doing so, you’ll be well-equipped to achieve a truly successful transaction in the ever-evolving market of 2024. Thank you for reading, and stay tuned for more valuable insights in our next post.