As we approach the holiday season, you may come across agents who encourage you to list your home in December as they don’t want to wait until the following year. They may even come up with some ‘good sounding’ reasons for this, but in truth, it can actually be detrimental to the success of your sale. Here’s why:
1. Buyers Disappear Quickly: December is a busy month for most people, with work events, Christmas planning, and travel plans often taking priority over house shopping. As a result, even the serious buyers start to disappear quickly with every passing day in December, making it more difficult to sell your home quickly or for top dollar.
2. Listings Go Stale: If for any reason you don’t sell quick enough, you run the great risk of holding your listing over the Christmas break. With the bulk of buyers not returning until the 2nd or 3rd weeks in January your listing can go ‘stale’ and the market sentiment does not favour stale listings. When the buyers return in the new year, new listings will take over their interest, and your market exposure.
3. Missed Peak Opportunities: By not using an informed timing strategy, you may miss out on a much stronger and more competitive market when motivated buyers return in force.
The key to a successful home sale is avoiding bad timing. Our team specialises in developing tailored strategies to ensure your home gets the maximum exposure at the right time. If you’re still considering selling but want to avoid the pitfalls of a December listing, let’s talk about the best timing for your sale.
